Insights

On AI, marketing, and what actually compounds.

Field notes from the team building Ariwon — on where the real bottleneck moved, and how modern brands turn intelligence into an unfair advantage.

Playbook·5 min read

Measurement was never your bottleneck

The martech industry sold you a decade of dashboards. But the thing standing between your brand and growth was never knowing — it was doing. Here's why the constraint moved, and what it means for how you staff a modern marketing team.

Selin Aydın · August 11, 2026

Attribution·6 min read

Marketing after the pixel

Third-party pixels are dying — slowly in some browsers, abruptly in others. That's not a measurement crisis. For brands that own their data, it's the best thing to happen to attribution in a decade.

Deniz Kaya · August 5, 2026

Point of view·5 min read

The compounding marketing department

Most marketing work evaporates the moment it ships. The next brief starts from zero. A department that remembers — that gets a little sharper every night — is a fundamentally different kind of asset.

Mert Şahin · July 29, 2026